Editorial Guidelines

Welcome to By Sean Mackay.com, your go-to source for insightful reviews and valuable insights in the realms of Business and AI. Our commitment is to provide you with accurate, trustworthy, and well-researched content that empowers your journey to make informed decisions.

Our Mission and Editorial Standards

Our mission is to equip our readers, including content creators and businesses, with the knowledge they need to thrive in the digital landscape. To uphold our commitment to quality and integrity, we follow rigorous editorial standards that guide our content creation process.

Thorough Research and Honest Reviews

Although we aim to test all products ourselves, sometimes this isn’t feasible.

Our dedication to authentic content begins with thorough research and testing. We believe that firsthand experiences combined with comprehensive research lead to honest and unbiased reviews that you can trust.

When we are able to test the software products first hand we follow the same process. 

  • Features: We look over all available features and benchmark these against one another when doing comparisons or best-of-post round-ups.
  • Benefits: We review all the benefits the vendor says the products will give and compare this to user stories and reviews across multiple review sites such as TrustPilot, Reddit, Quora, G2, and other reputable review and forum sites that feature customer feedback.
  • Development: We make sure no platform is standing still and investment is still being made into the product.
  • Pricing: Compare pricing across all the tools to make sure it is value for money; we benchmark these against one another when doing comparisons or best-of-post round-ups to obtain a pricing scoring matrix.
  • Reviews: We look over many reviews for each product from multiple review sites and forums to gauge customer sentiment. We aim for a minimum of 20 reviews across at least 3 reputable review sites.
  • Support: We always assess what level of support is provided and if it costs extra.

We add to this framework for each article we write based on the type and category of product we are reviewing. Our process ensures we bring a rounded, honest review of content that is backed by first-hand experiences from our team.

Credible Sources and Unbiased Analysis

We prioritize credible sources and factual accuracy. Our team meticulously fact-checks all content before publication, ensuring that information is reliable, accurate, and free from errors.

Transparency in Recommendations

We believe in transparency. If a review features affiliate links or sponsored content, we make sure to disclose this information to you. Our recommendations are based on genuine belief in the value these products bring.

AI-Generated Content and Human Oversight

We leverage AI writing tools to enhance our content, but we never publish AI-generated content without thorough human oversight. Our commitment to quality requires us to meticulously review, fact-check, and edit all content generated by these tools.

We are firm believers that AI can help us to work much faster and carry out simple tasks that don’t require human experience. Using these tools means we can bring more content to you than ever before, but still uphold the same quality you will find across our site.

Supporting Our Work

We will never ask for money when you read our expert reviews. But these do take considerable time to research, write, edit, and regularly update. To continue providing you with free, valuable information, we may earn commissions through affiliate links. 

Rest assured, our editorial standards remain unwavering, and we only endorse products we genuinely believe in.

Continuous Improvement and Feedback

We’re dedicated to continuous improvement. Your feedback matters to us. If you have suggestions, corrections, or ideas, please reach out. We value your input in our journey toward excellence.

Summing it Up

Thank you for being part of the By Sean Mackay community. We’re committed to maintaining high standards of quality, accuracy, and trustworthiness in every piece of content we deliver. If you have any questions or concerns, please feel free to contact us.